About Oya:
In the rapidly evolving world of activewear, understanding and catering to the diverse needs of consumers is key to standing out. Oya, a forward-thinking activewear brand, recognized the growing demand for a more personalized and accurate online shopping experience. This case study delves into WearOya's strategic collaboration with Modi, an innovator in virtual fitting technology, to transform how consumers shop for activewear online.
The Problem:
Oya, known for its commitment to combining performance with style, faced a common hurdle in the e-commerce space: the gap between customers' expectations of fit and the reality of online shopping.
The Solution:
To address this challenge, Oya partnered with Modi to integrate its state-of-the-art virtual fitting technology into their e-commerce platform. Modi's solution leverages cutting-edge algorithms and 3D body scanning technology to provide customers with highly personalized size recommendations.
Impact:
The integration of Modi's virtual fitting technology offered WearOya's customers an interactive and engaging way to shop. This led to an immediate improvement in the online shopping experience, making it more intuitive and user-friendly.