Our CEO, Ileana Del Risco, recently sat down with Carlos DeBose from Agybo, a dynamic Colombian streetwear brand founded by pop icons Fonseca and Juanes. The conversation was filled with insights about Agybo's journey, their commitment to spreading love, gratitude, and good vibes, and how Modi has played a crucial role in enhancing their customer experience.
The Story Behind Agybo
Agybo stands for "Amor, Gratitud, Buenas Vibras" (Love, Gratitude, Good Vibes). This acronym beautifully encapsulates the brand's mission and values. Founded by two of Colombia’s most beloved artists, Fonseca and Juanes, Agybo aims to infuse positive energy into the fashion industry. Carlos shared, "The brand was born from a shared vision to spread positive vibes and a passion for fashion."
Differentiating in the Fashion Industry
Agybo's collections are known for their distinct look and immersive experiences. For instance, their "The One on the First Market" collection from 2023, inspired by a retro supermarket, featured a pop-up store in Bogota designed to look like a fictional supermarket. Shelves filled with Agybo-branded products, shopping carts, and themed bags made the experience truly unique. "We strive to invite our customers into the universe we create with each collection," Carlos explained.
The Sizing Challenge
Despite their success, Agybo faced a significant challenge with sizing. Their unisex, regular-fit designs often resulted in high rates of size exchanges and abandoned carts due to customers' uncertainty about fit. Carlos noted, "Even with a size chart, many customers found the products either too big or too tight. This affected our e-commerce performance and customer satisfaction."
Finding the Perfect Fit with Modi
To address these challenges, Agybo began researching virtual fitting solutions and discovered Modi through another Colombian brand, Baobab. Impressed by Modi's user-friendly interface and robust backend features, Agybo decided to implement Modi's virtual fitting technology. Carlos shared, "What excited us most was that customers could choose between manually inputting their measurements or using Modi’s virtual fitting room."
Seamless Implementation and Support
The implementation process with Modi was smooth and well-supported. Carlos praised the Modi team, saying, "They had a positive attitude and were genuinely interested in helping us implement the best solution for Agybo. Customizing texts and visual elements was key for us, and Modi made it look organic on our website."
Impressive Results and Customer Feedback
Since partnering with Modi, Agybo has seen remarkable improvements:
Reduced Abandoned Carts: The abandoned cart rate decreased by 10%.
Increased Customer Retention: Customer retention improved by 15%.
Higher Online Sales: Online store sales increased by 25%.
Valuable Inventory Data: Modi's analytics dashboard provided crucial data for better inventory planning.
In just two months, Agybo attributed approximately $50,000 in sales directly to Modi, with over 2000 users utilizing the virtual fitting room. Customers appreciated the convenience and accuracy of the virtual fitting room, which suggested sizes for other products, enhancing their shopping experience.
The Future with Modi
Carlos expressed excitement about the future of their partnership with Modi, stating, "We are in constant communication with the Modi team and are excited about the new features and experiences they are developing. It’s important for us to keep presenting new ideas and optimized solutions to our clients."
Final Thoughts
Agybo’s journey with Modi highlights the transformative power of virtual fitting technology in addressing sizing challenges and enhancing customer satisfaction. Carlos concluded with advice for other brands, "Set up an initial meeting with the Modi team. You'll be convinced by the product and the exceptional front and backend features it offers. Modi is an invaluable tool for any clothing brand looking to improve their sizing accuracy and customer experience."
To explore Agybo’s unique collections and experience their innovative approach to fashion, visit Agybo's website or follow them on Instagram and TikTok @Agybo. If you’re in Bogota, don’t miss the chance to visit their flagship store for an immersive shopping experience.
Stay tuned for more success stories and insights from the world of fashion technology!
The Problem:
Without an understanding of the fit profiles of other regional demographics, Baobab saw a surge of returns due to sizing, hurting their bottom line.
The Solution:
Baobab implemented Modi’s AI Fit Assistant on their international eCommerce site to provide each shopper with personalized fit guidance based on their actual body measurements.