About True: With over 490K followers on social media, True is a fashion and lifestyle brand committed to building a community of individuals who can freely express themselves and embrace their identities through clothing.

The Challenge: Providing precise sizing guidance for a diverse range of genderless/gender-neutral attire can be difficult, as traditional menswear and womenswear have utilized distinct sizing standards. True experimented with various sizing tools, but all were based on gender-specific data, leading to incorrect suggestions for customers. As Vogue Business highlighted earlier this year, “Companies are designing collections that are gender-neutral in concept but not necessarily in fit or size.”

The Solution: Utilizing computer vision and machine learning, Modi's sizing algorithm offers a recommended size tailored to the shopper's distinct body and fit preferences, regardless of their gender identity. Modi's AI review feature further fine-tunes sizing in real-time based on genuine shopper feedback.