About PYNRS:
Founded by Sidney Baptista, PYNRS emerged from a deep-rooted desire to make running accessible and appealing to the Black and Brown communities in Dorchester and beyond. The brand's partnership with Modi, a leader in virtual fitting technology, marks a significant milestone in addressing long-standing disparities in running apparel.
The Challenge
Historically, the running apparel industry has catered to a narrow, homogenous group, often excluding a significant portion of the running community based on body type and stylistic preferences. Sidney Baptista recognized that the conventional design and sizing paradigms failed to accommodate the diversity and dynamism of today's runners, many of whom did not see themselves in the prevailing running culture or apparel offerings.
Solution:
The collaboration with Modi introduced a groundbreaking solution to one of PYNRS's most pressing challenges: ensuring that running apparel fits a diverse range of body types. Modi's virtual fitting technology, integrated into the PYNRS website, offers an immersive, personalized fitting experience that goes beyond traditional size charts. Through advanced algorithms and 3D body scanning, Modi's platform allows customers to find their perfect fit, ensuring that the apparel not only performs well but also feels right.
Impact:
Since implementing Modi's virtual fitting solution, PYNRS has seen a tangible shift in customer satisfaction and engagement. Key outcomes include:
Enhanced Fit Accuracy: Reduction in returns due to sizing issues, affirming the effectiveness of personalized fittings.
Increased Customer Confidence: Shoppers are more confident in their purchases, knowing the apparel is designed to fit their unique body shapes.
Strengthened Brand Loyalty: By addressing inclusivity at the point of sale, PYNRS reinforces its commitment to every runner's right to find their perfect fit, fostering a stronger connection with its community.