About Boamar:
Boamar, an innovative swimwear brand from sold on Revolve, has been making waves with its vibrant designs since its inception. Known for its bold prints and commitment to sustainability, Boamar has become a sought-after brand among eco-conscious fashion enthusiasts.
The Problem:
Size ambiguity leads to hesitancy among potential customers, creating a gap that diminished transaction completion rates and subtly hindering Boamar's ability to fully leverage its international market presence.
The Solution:
To address this, Boamar integrated Modi's AI Fit Assistant into their Shopify store, providing customers with personalized size recommendations. Modi's size suggestion technology uses shoppers' body measurements to suggest the ideal size, ensuring a more accurate purchase.
Results:
The strategic partnership with Modi led to a notable increase in conversions:
A significant uplift in size confidence among online shoppers, with 19% of browsers who use Modi on their site converting into paying customers.
A boost in conversion rates, with an ROI of $250 for every dollar invested in Modi.
Thousands of measurement data collected, providing insight into their audiences’ sizing demand and fit preferences.
Impact:
The data-driven approach has not only amplified conversion rates but also enhanced the overall customer experience. Boamar has been able to tailor their offerings more precisely, leading to elevated satisfaction and loyalty among their clientele.