About Baobab:
Baobab is a multi-million dollar luxury resortwear label founded in 2015. Rooted in sustainability and innovation without compromising the beauty or quality of their pieces, the brand has quickly amassed a global following.
The Problem:
Without an understanding of the fit profiles of other regional demographics, Baobab saw a surge of returns due to sizing, hurting their bottom line.
The Solution:
Baobab implemented Modi’s AI Fit Assistant on their international eCommerce site to provide each shopper with personalized fit guidance based on their actual body measurements.
Results:
Baobab's partnership with Modi has delivered incredible results:
14% increase in conversion rate
11,000 size suggestions delivered over 6 months
16% of Modi users convert into paying customers
Six figure ROI
Impact:
With increased visibility into the fit profiles and demand of regional demographics, Baobab discovered that the majority of their international shoppers fell between sizes. Baobab is now using our analytics to work with their design and production teams to fill in the gaps in their size offering based on real-time demand.
Here's what the Baobab team had to say about their experience with Modi:
"We have had a great experience with Modi and the support team! This has helped us a lot with our sell through! The team is always on top of things and eager to reach out and help. They are always implementing new features which make it easier for us to analyze data!"