Baobab is a multi-million dollar luxury resortwear label founded in 2015. Rooted in sustainability and innovation without compromising the beauty or quality of their pieces, the Colombian-based brand has quickly amassed a global following.
Without an understanding of the fit profiles of other regional demographics, Baobab saw a surge of returns due to sizing, hurting their bottom line.
Baobab implemented Modi’s AI Fit Assistant on their international eCommerce site to provide each shopper with personalized fit guidance based on their actual body measurements.
Baobab's partnership with Modi has delivered incredible results:
14% increase in conversion rate
6000 size suggestions delivered over 5 months
16% of Modi users convert into paying customers
Six figure ROI
With increased Modi’s visibility into the fit profiles and demand of regional demographics, they discovered that the majority of their international shoppers fell between sizes. Baobab is now using our analytics to work with their design and productions team to fill in the gaps in their size offering based on real-time demand.